Editors View: Read This!
by Karen M. Scally
January 5, 2012
Believe
it or not, I often find myself wishing I had more time to
read.
Yes, I realize that as an editor, I spend the majority of my day devoted to
reading. Despite that fact, there’s still an abundance of interesting
information out there that I want to absorb, and frankly, not enough hours in
the day to do so.
Because I don’t have enough time to read everything I would like to, I try to
find ways to focus in on the things that interest me most. I’ve personalized my
Google News page so it shows the latest items on the topics that are most
important to me. I’ve bookmarked my favorite websites and begin my day by
scanning the headlines on those pages. I’ve downloaded apps that allow me to
quickly digest what I need to know. I’ve set alerts for certain keywords and
subscribe to email newsletters that aggregate content.
Since I don’t have time to waste, I don’t want to spend my precious moments
wading through pages of nonessential information. Just get me to the good
stuff.
In 2012, we’re using that philosophy as the basis for introducing a new feature
in Site Prep. We wanted to find a way to bring you more information on the
things you’re already most interested in. So, starting in this issue, we’re
excited to debut a new section, called “You Dig This.” This section will
provide key details and images about one new product that’s getting the most
clicks on our website. In it, you’ll learn why this product is important to
your job, what makes this product different from others and what benefits you
could expect from using this product as a customer. Our first “You Dig This”
highlights Komatsu’s PC390LC-10 Hydraulic Excavator. Check it out on page 24
and look for it in every issue under the “Departments” section in the Table of
Contents in the front of the magazine.
We hope you find this information useful to your business. Please let me know
what you think about this new addition to Site Prep—or about other new products
or topics that you’d like to see more coverage on in the future. After all, as
editor, it’s my job to help get you straight to the good
stuff.
Karen M. Scally
scallyk@bnpmedia.com
Karen M. Scally is the editor of Site Prep.
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