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World of Concrete 2012 Attracts 52K Attendees
January 31, 2012
World of Concrete 2012, the only annual international commercial construction trade show for the concrete and masonry industries, attracted 52,088 total professional registrants and showcased just over 1,200 indoor/outdoor exhibitors in more than 552,500 net square feet of exhibit space, an increase of 40,000 net square feet over the 2011 show.
“There was a very positive and optimistic buzz on the show floor. WOC 2012 has been a huge success, and based on the feedback we have received from both exhibitors and attendees, we have no doubt the economy is recovering and the commercial construction industry is well on its way to a great 2012!” said Show Director Jackie James.
Many exhibitors at WOC 2012 reported positive results and a desire to return to the show in 2013.
World of Concrete also participated in the 2012 International Buyer Program for the seventh consecutive year.
World of Concrete Management and the U.S. Commercial Service cooperated in the global promotion of the show to bring international buyers and U.S. exhibitors together to expand business both domestically and overseas. Delegations from all over the globe attended to connect with U.S. exhibitors interested in exporting goods and services in the International Business Center.
Unique to WOC is the outdoor exhibits and demonstration area – the chance to see equipment and technology in action. This high-energy, high-impact area allowed attendees to test products under real jobsite conditions – giving them the knowledge they need to make educated purchasing decisions.
"We are here to see the new equipment. It's great to be able to go outside and actually test it. It helps us with our buying process," said attendee Cliff Mayo Sr. of Mayo Concrete, Grand Junction, Colo.
Concrete professionals had a choice of several events to attend, including the Concrete Construction Challenge, the Concrete Producer’s Challenge, Concrete Construction’s How-to-Zone and the SPEC MIX BRICKLAYER 500 National bricklaying championship. The Masonry Contractors Association of America (MCAA) held its annual convention at WOC, and for the first time at World of Concrete, Masonry Construction’s Masonry Veneer Live was held over a 4-day period. Construction professionals were able to preview and test the latest products, such as trucks, cranes, decorative concrete, surface preparation equipment, walk-behind power trowels and shot blasters.
World of Concrete 2012 also debuted its Mobile App this year, allowing attendees to quickly find exhibitors, seminars and events, speaker information, and more from iPhones, iPads, Androids and Blackberry devices. Users were also able to connect to WOC Facebook and Twitter feeds, hotel/transportation options, local restaurants/venues and more.
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