ATLANTA — Doosan Infracore America is so confident that it can help
customers cut fuel consumption costs that the company has issued a
first-in-the-industry challenge: put Doosan equipment up against any comparable
machine under similar operating conditions and track the data. Then send that
information to Doosan and receive $2,000. It’s The Doosan Fuel Duel (www.doosanfuelduel.com)
The goal:
make it clear that Doosan is the smart choice for equipment that gets the job
done – and a smart choice for customers worried about operating cost
effectively.
“Lots of manufacturers boast about their
machines’ fuel efficiency. They take out ads and produce all kinds of impressive
sounding numbers. But we’re skipping the fluff and backing up our claims with
cash,” said Chris Neville, the general manager of sales and marketing for Doosan
Infracore America.
Neville went on to explain: “Doosan
equipment consistently delivers on its promise of reliability. By compiling our
customers’ hands-on information from the field we will continue to strengthen
the case to potential customers that our machines’ are durable, easy to
maintain, comfortable to operate and fuel efficient. We want everyone to know
that we’re willing to back our commitment to quality.”
Among
the many costs of owning and operating equipment, fuel costs have become the
most immediate and largest daily out-of-pocket expense. While the total cost of
ownership should be considered, in many cases that can be nebulous and savings
can be difficult to quantify. Doosan believes that providing products that are
fuel efficient and immediately cutting the amount of fuel used on the job are
benefits that its equipment can deliver for an instant positive impact on the
bottom line.
“Doosan has invested years of engineering
excellence and experience in the field in the development of engines that are
more efficient and more durable, which ultimately lead to greater productivity
and reduced operating costs for customers,” said Chad Ellis, Product and
Governmental Sales Manager. “We build our machines so that customers are saving
money right now as well as in the long term.”
Building a
bank of data through the fuel consumption challenge will be an excellent
supplement to the extensive research and testing that Doosan already does as it
develops new models and continues to improve its technology. The data from
hands-on operators will add another dimension to Doosan’s ability to evaluate
and address what customers are facing on job sites under varied conditions. That
understanding could lead to new products and support services, or refinements to
standard practices such as maintenance schedules.
Doosan’s
fuel challenge is slated to run from October 1, 2008 – December 31, 2008 for new
Doosan loaders and excavators purchased during that time period. According to
the program rules, to qualify for the $2,000 award:
These
new machines can be compared to any comparable equipment already owned by the
customer (including older Doosan models, and all DX and DL models);
- The customer must currently own the comparable machine
(rental or loaned equipment is not eligible). It must be comparable in size to
the Doosan machine and be Tier III compliant.
- The
configuration (boom and bucket, shear, hammer, etc.) and application of use must
be similar.
- All customer fuel data must be recorded via the
Doosan Data Worksheet available for download at
- www.doosanfuelduel.com. Data for fuel consumption
must be gathered over thirty (30) full operating shifts.
- The
customer must submit all fuel data via the Doosan Fuel Consumption Guarantee
website (www.doosanfuelduel.com) or to Doosan via fax directly
to 770-831-0905
- The customer’s fuel consumption data will be
validated and the $2,000 gift card will be sent in six to eight weeks.
This fuel consumption challenge is another creative,
out-of-the-box service that Doosan is providing to customers. At a time when
other companies are cutting back on customer service, Doosan is working to find
new ways to reach and support existing customers and potential customers. The
company has been quickly growing its dealer network to ensure that customers
throughout North America have convenient access to products and repair or
maintenance services. Doosan also provided its customers with the industry’s
first-ever 48-hour guaranteed parts replacement program (any machine
debilitating part replaced within 48 hours or the customer gets a free machine
rental), as well as a full-service financing division (Doosan Global Finance).
Please visit www.doosanfuelduel.com for more program details.
For more information, visit www.infracore.com.
