Web Exclusive: Crushing the 2010 World Cup
September 21, 2009
Guido Azzolin, MB managing director (left), joins with colleagues from Liviero Civils and High Power Equipment to showcase the use of MB's bucket crusher in the construction of Soccer City Stadium for the 2010 World Cup in South Africa.
Italy will be one of the top teams at soccer’s next World Cup in South Africa in 2010. So it is fitting that the company supplying the machinery to build the new Johannesburg stadium is based in Vicenza, Italy. MB bucket crushers are currently being used on the construction site for the Soccer City Stadium where the World Cup final will be held on July 11, 2010.
“We were very excited when, together with our South African distributor High Power Equipment Africa, we won the order to supply the bucket crushers for construction of the stadium where the opening and closure ceremonies for the 2010 World Cup will be held,” says MB Managing Director Guido Azzolin. “It was a real surprise and made us proud of our products and proud to be able to bring a piece of Italy to this major world event.”
Developing Distribution in Africa
Several years ago, MB decided to venture beyond national boundaries and launch into an even bigger adventure: to conquer the overseas markets and to bring their bucket crusher to the attention of all possible buyers.
Because of MB’s goal of international distribution, MB’s sales manager did not hesitate to hop on the first flight to South Africa as soon as the local dealer got in touch with him. This led to an agreement with High Power Equipment Africa to distribute MB crushers in its area. MB won over High Power with the quality and the added value of its made-in-Italy product.
After the initial visit, many visits followed to establish a collaboration that is still rock-solid and flourishing. MB has now exported a large number of machines to South Africa. Last year, together with the dealer, MB took part in one of the largest trade shows in the industry in South Africa with great success. Not only were there a large number of visitors at MB’s booth, but the number of sales exceeded expectations.
The presence of the MB bucket in South Africa made it possible for the company to come into contact with customers from other African countries who immediately recognized the enormous advantages of using this product. The greatest advantages of using an MB bucket are saving time and saving money. Because the buckets are able to crush directly in the place of work, users save time and money by not having to send out employees to the crushing house or hire an outside source to crush the materials. Customers can use the MB buckets for numerous applications, including demolition, recycling, earthmoving, road work, mining and quarry work.
Winning the World Cup Contract
After numerous visits to construction sites in Johannesburg, MB discovered that work on the large construction complex for the World Cup was generating considerable quantities of inert material. This led MB to propose the use of bucket crushers to Liviero Civils, the site contractor for Soccer City Stadium in South Africa. Liviero Civils’ management listened to the bucket crusher proposal with a degree of interest that went well beyond MB’s expectations.
“We are proud to demonstrate that Italy has much to offer the world, particularly for these large-scale events,” Azzolin adds.
As a result of major investments in research, the MB is able to manufacture technologically advanced bucket crushers with unmatched performance. This is why Liviero Civils chose MB products for the construction of the largest stadium in South Africa with the capacity to hold almost 100,000 people. The project demonstrates the outstanding operational flexibility of MB bucket crushers.
Liviero bought MB's biggest unit, the BF120.4, which is recommended for large projects. This bucket is designed for excavators weighing in at more than 28 tons. The BF120.4 weighs 11,000 lb (4,900 kg) and the mouth opening measures 47 x 18 in (1200 x 450 mm). With a capacity of 1 1/4 yd3 (1 m3), the MB bucket can crush material down to 1 to 5 in (2 to 12 cm).
The use of MB buckets on the Soccer City Stadium also highlights the process of internationalization carried through by the company.
Azzolin concludes: “In a period of global economic crisis like the present, our machines in Johannesburg demonstrate that companies that invest in research and technology and propose cutting-edge products will always be successful and can establish a strong presence even in such elite segments as that of large-scale construction.”
For more information, visit www.mbcrusher.com/index.php?rel=SITE%20PREP.
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