Online Media Planning Guide 2008
SitePrepMag.com is still pretty new, so we can understand why you might be reluctant to advertise with us. But before you decide to go with the other guys consider this:
69% of site preparation contractors say SitePrepMag.com is the most useful website to them in their field.*
70% say that to reach contractors like them you need to advertise on SitePrepMag.com*
And they spend an average of 25 minutes with us each visit.* Plenty of time to get your ad the exposure you deserve. Remember, these numbers are from our first year as a publication! It’s only going to get better from here.
Our online advertising options are below. To see our print or combination options please click here to go to our media kit.
*Reader Preference Study, May 2007
Banner and Button Ads
These ads are a simple, cost-effective way to increase your visibility and are ideal for product launches, event promotion and branding campaigns.
$80 per month
$100 per month for premium

Skyscraper Ads
These appear to the right of the main content on the page. Their tall, slim dimensions ensure that visitors are exposed to your ad longer.
$150 per month
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Feature Article Sponsorship
Premium position ads located within all current and archived stories. These rotating ads appear near the top of the article with a link to your website.
$1000 per issue
Rich Media
Expand the interactivity of your online message with an attention-grabbing ad. Rich
Media offers the creative edge you need to engage website visitors through many unique ad formats. Contact your sales representative for file requirements.
$1000 per month
eNews Banner, Tile and Line Ads
Our e-newsletters are a powerful way to provide direct, critical information to the site preparation industry on a monthly basis. They are a great vehicle to announce new products and drive traffic to your Web site, tradeshow exhibit or other special event. Tile ads, line ads and banner ads are available.
$80 per ad
Banner Ad

Tile Ad

Line Ad

eNews – Custom
Send your company message to our eNews subscribers with these special e-newsletters. The content is up to you.
$2000 per Custom eNews
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Enhanced Online Orange
Book Listing
A listing with your logo in our printed GEOLocator directory with 3 online spec sheets, 3 product photos, Web hot link, premium ranking and designation, and email lead form.
$795 per year
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Microsite
Achieve almost any marketing objective with these pages featuring either our editorial or your own. These even improve your own Web site’s search engine optimization by providing you with more outside links.
$1,000 per year
Solely Sponsored Webinar
Reach highly targeted audiences and collect qualified leads from attendees. These are a great way to introduce new products or services.
$7,500 per Webinar
Updatable Video Clip
Educate your potential clients about your products and services with a two minute video clip on our Web sites.
$500 per month
TECHNICAL SPECIFICATIONS
AD SIZES
Banner: 468 x 60 pixels
Sponsorship: 125 x 125 pixels
Skyscraper: 160 x 600 pixels
Article Sponsorship Ad: 300 x 250 pixels
Video Clip: 320 x 240 or 640 x 480 pixels
FORMAT REQUIREMENTS
File Type: GIF, JPEG, or SWF
(WMV, Quicktime, SWF or FLV for video clips)
File Size: Under 20 K
Resolution: 72 dpi
Colors: 256 or less using Web-safe palette
Please contact a sales representative for additional information about online advertising on any of our Web sites or e-Newsletters, and to ask about our Integrated Media Advertising Packages.
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